typography crosses borders and combines cultures in mayúscula’s co-creative branding project

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‘across Borders’ is a platform for exhibitions, conferences and an online pop-up store. it is based on a participative and co-creative process between designers and typographers from different parts of the world. to make this challenge a reality, mayúscula invited prestigious designers to send a black graphic piece with the theme “design that breaks down boundaries”. each final poster shows two different overlapping works that create a new piece, in which one designer’s message dialogues with the other.

as an example, mayúscula has a Singaporean gum wrapper with an Armenian slur; the border between turkey and syria or a tribute to aldrin, a man in space and his mission to explore unknown territories. this multilingual platform seeks to raise questions about the individual versus the collective, the local versus the global, the coexistence between peoples, the dialogue between different styles, alphabets and countries of origin, and the immense problem of immigration, relocation and subsequent adaptation of displaced societies.

typography crosses borders and combines cultures in mayúscula's co-creative branding project

the first “across border” exhibition was inaugurated on June 7 as part of barcelona design week 2017. all proceeds go to refugee children through save the children, a non-profit organization.

typography crosses borders and combines cultures in mayúscula's co-creative branding project

typography crosses borders and combines cultures in mayúscula's co-creative branding project

typography crosses borders and combines cultures in mayúscula's co-creative branding project

typography crosses borders and combines cultures in mayúscula's co-creative branding project

typography crosses borders and combines cultures in mayúscula's co-creative branding project

typography crosses borders and combines cultures in mayúscula's co-creative branding project

typography crosses borders and combines cultures in mayúscula's co-creative branding project

typography crosses borders and combines cultures in mayúscula's co-creative branding project

typography crosses borders and combines cultures in mayúscula's co-creative branding project

typography crosses borders and combines cultures in mayúscula's co-creative branding project

designboom received this project from our ‘DIY Submissions‘, where we invite our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynn chaya | design boom

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